Lannoy · Est 1988
A FAMILY BESPOKE HOUSE · EST 1988 · BY INVITATION ·

A private bespoke house · By invitation only

LANNOY

lah · NWAH

We make sixty garments a year. No more.
Each one begins with a conversation.
Most never reach the cloth.

Scroll

The House · Est. 1988

An exclusive
bespoke house.
Kept in the family.

LANNOY carries the name of a master tailor — a private man, now gone — who trained in France, lived in Morocco, and carried his craft across the world. He tailored for royalty. For aristocrats. He never sought recognition. He sought only the cloth.

Two families found him. Neither knew the other had. When three men came to the same table, they found him again.

Three of us. One table.

60
Commissions / Year
1988
Craft Begins
3
Hands at Table

The Craft · Construction Philosophy

The
Lannoy
Cut.

Soft canvas. Mediterranean soul.
A garment that moves with the man.

Every great tailoring house develops a construction philosophy over time. Ours was not developed in a workshop. It was carried across continents — from France to Morocco, from Morocco to the world — by a master tailor whose hands shaped two families across different decades.

The Lannoy Cut is the result of that inheritance. Soft canvassed construction — not the architectural rigidity of classic Savile Row, not the complete softness of Neapolitan. Something between and beyond both. A garment that breathes with the body. That moves when the man moves. That feels like nothing at all.

The finest cloth available does the work the construction deliberately leaves undone.

01

Soft Canvas Construction

A floating chest piece — never fused, never rigid. The front of the jacket breathes with the wearer's body, draping naturally rather than holding an artificial shape.

02

Minimal Padding

The shoulder sits where the shoulder naturally falls. No augmentation. No architectural statement. The man's silhouette, perfected — not replaced.

03

The Finest Cloth

Sourced exclusively from the world's finest mills — Loro Piana, Zegna, Dormeuil, Scabal, Holland & Sherry. The cloth does the work the construction leaves open.

04

Effortless Movement

A Lannoy garment moves with its wearer. Between a terrace in Monaco and a boardroom in London, the suit never announces itself. It simply belongs.

Preferred fabric houses

Loro Piana Ermenegildo Zegna Dormeuil Scabal Holland & Sherry Vitale Barberis Canonico

The founding story

“We do not sell suits.
We commission histories.”

His name was Lannoy. A private tailor who trained in France, built his life in Morocco, and carried his craft to every corner of the world. He tailored for royalty. For aristocrats whose names move through history quietly. He never advertised. He never needed to. He asked only that the work be done correctly.

Two families found him separately. When Vincenzo Azoulay, Sultan Khawaja, and Azzedine Raha came to the same table — they found him again. The house bears his name. The work bears his standard.

Three hands · One table

01
VA

Vincenzo Azoulay

Managing Founding Partner

Carries a tailoring tradition passed through his family — a lineage tracing directly to the master tailor whose name this house bears. His vision brought two families to one table.

02
SK

Sultan Khawaja

Bespoke Director · Creative Director

The eye that sees what a man needs before he knows it himself. Every commission begins and ends with Sultan's direction. The house's creative language is his.

03
AR

Azzedine Raha

Master Tailor

Mentored directly by Lannoy himself. His hands have been cutting cloth since 1988. Every garment that leaves this house passes through them. The craft is his inheritance.

The standard

60

Sixty commissions.
No more.

By invitation only

We accept sixty commissions a year. Not because of capacity. Because of standard. Every garment this house produces is cut by the same three hands. We will not compromise that. When the sixty are full — they are full. There is no waiting list. There is only the invitation.

Past commissions · The Record

Private Access

Past commission photography · Restricted · By approval only

Our lookbook contains the private commission records of the house — garments made for clients whose discretion we protect absolutely. Access is reviewed personally by the house.

We do not respond to casual inquiries · Access granted at the discretion of the house · Serious commissions only

The Journal

The house
point of view.

All entries →

June 2026 · Vol. 01

Why the Lannoy Cut takes the time it takes.

A garment made correctly cannot be made quickly. The canvas must settle. The cloth must be understood before it is cut. Most of what happens in this house happens before scissors touch cloth.

Read →

May 2026 · Vol. 02

On sourcing cloth. Why we travel to the mill before we travel to the client.

Before any commission begins, Azzedine handles the cloth. Not photographs of the cloth. Not samples mailed in an envelope. The bolt, in the mill, under natural light. This is not sentiment. It is method.

Read →

Where the house goes

The house travels.
And beyond.

Tampa
Florida · Home
New York
United States
London
England
Paris
France
Zurich
Switzerland
Monaco
Principality
Miami
Florida
Casablanca
Morocco
Los Angeles
California
Washington
D.C.

Every commission begins with a conversation. The location is yours to choose.

Start here

Begin.

A conversation. Nothing more. The house will take it from there.

The house responds within 48 hours · Serious commissions only
We do not follow up on requests that are not a fit