House of Lannoy
Lannoy · Est 1988

A bespoke burgundy windowpane wool suit, hand-cut and pinned mid-fitting, displayed on a tailor's mannequin at House of Lannoy — a private bespoke tailoring house for men and women.

Bespoke Tailoring for Men & Women · By Invitation Only

LANNOY

lah · NWAH

Most inquiries never reach the cloth.

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The House · Est. 1988

An exclusive
bespoke house.
Kept in the family.

House of Lannoy is named for a private tailor. He trained in France and built his career in Morocco, dressing royalty and aristocrats in both countries. He never advertised — he cared only about the cloth.

Two families found him on their own, years apart, neither aware of the other. In 1988, the six principals who lead the house today sat down at the same table and realized they had found the same man. House of Lannoy was founded that year, to carry his standard forward.

Six hands. One table.

Master tailor hand-finishing a bespoke wool suit jacket at House of Lannoy
60
Commissions / Year
1988
Craft Begins
6
Hands at Table

The Craft · Construction Philosophy

The
Lannoy
Cut.

Soft canvas construction with a Mediterranean soul — a garment built to move with the wearer.

Every Lannoy commission begins with thirty measurements, taken by hand, and becomes a paper pattern that belongs to no one else. Eighty-six hours of hand-work follow, across no fewer than three fittings.

The construction style itself wasn't built in one workshop — it traveled. A master tailor carried it from France to Morocco, then out into the world, shaping two families across different decades. The result is the Lannoy Cut: a soft-canvas construction between the structure of Savile Row and the softness of Naples. The chest is left open rather than fused, so the jacket moves with the body instead of holding a shape on its own.

The cloth finishes what the construction leaves open. Most clients return to have a suit recut, not replaced, around six years on. The result is a jacket its wearer stops thinking about — which, in tailoring, is the highest compliment there is.

01

Soft Canvas Construction

The chest piece floats rather than fuses, allowing the front of the jacket to breathe with the wearer's body and drape naturally instead of holding an artificial shape.

02

Minimal Padding

The shoulder sits where it naturally falls, without augmentation or architectural statement, perfecting the wearer's own silhouette rather than replacing it.

03

The Finest Cloth

Selected from more than 3,000 cloths across the world's finest mills, including Loro Piana, Zegna, Dormeuil, Scabal, Piacenza, and Holland & Sherry, completing the work the construction leaves open.

04

Effortless Movement

A Lannoy garment moves with its wearer, whether on a terrace in Monaco or in a boardroom in London, never announcing itself but simply belonging.

Preferred fabric houses

Loro PianaLoro Piana cloth swatchLoro Piana Ermenegildo ZegnaErmenegildo Zegna cloth swatchErmenegildo Zegna DormeuilDormeuil cloth swatchDormeuil ScabalScabal cloth swatchScabal PiacenzaPiacenza cloth swatchPiacenza AristonAriston cloth swatchAriston Holland & SherryHolland & Sherry cloth swatchHolland & Sherry Vitale Barberis CanonicoVitale Barberis Canonico cloth swatchVitale Barberis Canonico DragoDrago cloth swatchDrago GuabelloGuabello cloth swatchGuabello

The founding story

“We do not sell suits.
We commission histories.

His name was Lannoy. A private tailor who trained in France, built his life in Morocco, and carried his craft to every corner of the world. He tailored for royalty. For aristocrats whose names move through history quietly. He never advertised. He never needed to. He asked only that the work be done correctly.

Two families found him separately. When Vincenzo Azoulay, Isabella Azoulay, Sultan Khawaja, Azzedine Raha, Allen Azoulay, and Idriss Belmokhtar came to the same table — they found him again. The house bears his name. The work bears his standard.

Six hands · One table

Vincenzo Azoulay, Managing Founding Partner of House of Lannoy
VA
Vincenzo Azoulay

Vincenzo Azoulay

Managing Founding Partner

Vincenzo carries a tailoring tradition passed down through his family, tracing directly to the master tailor whose name this house bears. It was his vision that brought two families to the same table and founded House of Lannoy in 1988.

Isabella Azoulay, Director of Client Relations at House of Lannoy
IA
Isabella Azoulay

Isabella Azoulay

Director of Client Relations

Every relationship this house keeps runs through Isabella first. She decides who is invited in, and just as often who is not, and the discretion clients place in this house begins with her.

Sultan Khawaja, Bespoke Director and Creative Director of House of Lannoy
SK
Sultan Khawaja

Sultan Khawaja

Bespoke Director · Creative Director

Sultan has the eye that sees what a client needs before they know it themselves. Every commission begins and ends with his direction, and the creative language of this house belongs to him.

Azzedine Raha, Master Tailor at House of Lannoy
AR
Azzedine Raha

Azzedine Raha

Master Tailor

Azzedine was mentored directly by Lannoy himself, and his hands have been cutting cloth since 1988. Every garment that leaves this house passes through them, and the craft itself is his inheritance.

Allen Azoulay, Master Tailor at House of Lannoy
AA
Allen Azoulay

Allen Azoulay

Master Tailor

Allen trained for fifteen years beside Azzedine before earning his own needle. As the second hand at the table, he allows this house to take on its sixty commissions each year without ever rushing a single one of them.

Idriss Belmokhtar, Bespoke Experience Manager at House of Lannoy
IB
Idriss Belmokhtar

Idriss Belmokhtar

Bespoke Experience Manager

Idriss is the quiet engine of this house. Where Isabella decides who is invited in, Idriss ensures the experience that follows is worth it, coordinating fittings, fabric, and logistics across every city the house visits so the client never has to think about it twice.

The standard

60

Sixty commissions.
No more.

By invitation only

The house accepts sixty commissions a year, not from limited capacity but from discipline. Every garment is made within the family, and that standard does not change. When the sixty are full, they are full — there is no waiting list, only the invitation to return when the year begins again. Clients who commission here are not paying for a different suit. They are paying for the certainty that comes from a house that has never had to compromise to make sixty a year.

Past commissions · The Record

Private Access

Past commission photography · Restricted · By approval only

This lookbook contains the private commission records of the house — garments made for clients whose discretion is protected absolutely. Access is reviewed personally by the house.

Casual inquiries do not receive a response · Access granted at the discretion of the house · Serious commissions only

The Journal

The house
point of view.

All entries →

June 2026 · Vol. 01

Why the Lannoy Cut takes the time it takes.

A garment made correctly cannot be made quickly. The canvas must settle. The cloth must be understood before it is cut. Most of what happens in this house happens before scissors touch cloth.

Read →

May 2026 · Vol. 02

On sourcing cloth. Why the house travels to the mill before it travels to the client.

Before any commission begins, Azzedine handles the cloth. Not photographs of the cloth. Not samples mailed in an envelope. The bolt, in the mill, under natural light. This is not sentiment. It is method.

Read →

August 2026 · Vol. 04

On the hands behind the cloth. Why one suit is never built by one person.

In the Manosque atelier, eight tailors share the work of a single commission — cutting, canvas, trousers, buttonholes, pressing — each carrying one part of the process rather than the whole. A single hand-sewn buttonhole alone can take up to forty-five minutes. Nothing about a Lannoy garment is built quickly, because none of it is built alone.

Read →

Where the house goes

The house travels.
And beyond.

T
Tampa, Florida
Tampa
Florida
House of Lannoy — By Invitation Only
N
Naples, Florida
Naples
Florida
House of Lannoy — By Invitation Only
NY
New York
New York
United States
House of Lannoy — By Invitation Only
L
London, England
London
England
House of Lannoy — By Invitation Only
P
Paris, France
Paris
France
Maison Lannoy — Sur Invitation Uniquement
Z
Zurich, Switzerland
Zurich
Switzerland
Haus Lannoy — Nur auf Einladung
M
Monaco
Monaco
Principality
Maison Lannoy — Sur Invitation Uniquement
M
Miami, Florida
Miami
Florida
House of Lannoy — By Invitation Only
M
Marrakech, Morocco
Marrakech
Morocco
دار لانوي — بالدعوة فقط
LA
Los Angeles, California
Los Angeles
California
House of Lannoy — By Invitation Only
W
Washington, D.C.
Washington
D.C.
House of Lannoy — By Invitation Only
Singapore
Coming · 2027

Every commission begins with a conversation, in whichever city is most convenient. The house visits each city twice a year; once a first commission is placed, clients are notified by email ahead of each visit, holding a place for them. For long-standing clients, the house can also arrange to come directly, outside the regular calendar.

Before you write

Questions, answered.

This is bespoke, not retail — pricing reflects cloth, construction, and the hours of hand-work behind each commission, not a menu. As a guide, clients invest $3,900 and above per commission. In return, the house manages everything from start to finish, so the only thing left is showing up for fittings.

Made-to-measure adjusts an existing pattern to your measurements. Bespoke begins with no pattern at all — a unique block is cut from your body, by hand, and refined across fittings until the garment belongs to no one else. Every Lannoy commission is fully bespoke.

Requests are reviewed individually, not on a first-come basis. If an inquiry is a fit, the house responds within 48 hours to schedule a first conversation. Requests that are not a match do not receive a follow-up — this is by design, not oversight.

Nothing is lost — requests received after the sixty are full are reconsidered when the year begins again, under the same standard, at the same table.

In Florida, the house comes to the client directly for the initial meeting, fittings, and delivery — at the client's home, office, or wherever fits a tighter schedule. In New York, London, Paris, and the other cities the house visits, fittings are held at select, private locations. Details are sent by email to the client list ahead of each visit, so a place can be reserved. Every commission begins with a conversation, wherever that's most convenient.

Most commissions take eight to twelve weeks, start to finish, with no fewer than three fittings along the way. The house accepts only sixty commissions a year so that timeline is never compromised, in either direction. Rush requests can sometimes be accommodated; exact timelines are discussed directly, once a request is accepted.

The house works with more than 3,000 cloths, exclusively from the world's finest mills, including Loro Piana, Zegna, Dormeuil, Scabal, Piacenza, and Holland & Sherry. The cloth itself is selected with the client during the first fitting.

Yes. Every shirt is made by one dedicated shirtmaker, and no one else touches it, so quality never varies from one shirt to the next. Shirts begin at $499, priced by the grade of cotton or cotton blend. The right cloth is rarely the most expensive one — the house recommends what performs best for the client's skin and the conditions it will actually be worn in. For a lighter, more technical option, the in-house luxury bamboo shirting begins at $395.

Every commission is made by hand in the house's atelier in Manosque, France, where eight tailors work alongside the six principals who lead the house. For time-sensitive requests, a limited number of rush-accommodated orders are made in Miami instead.

The families of two of the house's principals, Sultan Khawaja and Azzedine Raha, once worked together under the name Sultan & Raha Bespoke. When the other four principals joined them at the same table, the house was founded as Lannoy, carrying the same standard forward under a single name.

Start here

Begin.

A commission is not only a suit. It is the end of a small, recurring question — what to wear, whether it is right — answered once, correctly, and carried for years afterward. Eighty-six hours of hand-work and three fittings exist in service of that quiet certainty, not as ends in themselves.

Most who write to the house already understand this. The rest tend to recognize it themselves, in time.

The house responds within 48 hours to serious commissions. Requests that are not a fit do not receive a follow-up.

As the house keeps time

Always somewhere,
always in season.

London
United Kingdom
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New York
United States
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Paris
France
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